Ethan Lance

Builder first. 20+ years of internet products — starting at CNET on MP3.com and TV.com, then Whiskey Media's wiki-powered communities (Giant Bomb, Comic Vine, Tested), engineering at Beats Music through Apple's acquisition and the transition to Apple Music, product leadership at Dwell, and engineering leadership at UnitedMasters — where I led the team's transformation to agentic, AI-driven development.

The threads that keep showing up in everything I build: music, community, and giving people superpowers with software. This site is a working example — it's maintained by Goose, an agent platform I built and direct.